Mark your calendars for April 1-5, as UNC Charlotte invites you to encourage your students to participate in Graduate and Professional Student Appreciation Week.
Ensure their involvement in exclusive events honoring their invaluable contributions by encouraging them to reserve their spots and celebrate a week dedicated to them.
Thank you to all those who attended the webinar on March 14, 2024. The Zoom session centered on five actionable ways you can optimize your graduate recruitment and marketing using Slate:
Thank you to all who attended the Graduate Education Summit. We encourage you to review the resources from today’s session by viewing the slide deck and reading the additional resources. A recording of today’s Summit is also available (Password: fn.$4Vf7).
A new video is available to assist prospective students in smoothly navigating the application process. We encourage you to consider including this embedded video on your program webpage, incorporating it in an information session and subscribe to the Graduate Admissions channel on YouTube.
Questions? Reach the Marketing and Communications team via email at grad-comm@charlotte.edu and view more resources via the Marketing and Communications Toolkit.
The following communication campaigns to support enrollment are live in Slate:
You can add the “Graduate Admissions Marketing | Email, SMS and Print Calendar” to your Google calendars using your @charlotte.edu account.
Questions? Reach the Marketing and Communications team via email at grad-comm@uncc.edu.
The Graduate School and its partners, like you, continue to manage and support enrollment management efforts to recruit, enroll and retain students in more than 150 graduate programs of study. We recognize the need to place emphasis on improving awareness of UNC Charlotte’s graduate offerings, which includes increasing lead generation and cultivating applicant connection throughout the admissions process to grow enrollment.
The Graduate School will be partnering with a trusted vendor, Carnegie, to implement a website lead generation strategy and we need your help.
| Key Terms | |
| Lead Generation | Nurturing |
| Lead generation is the process of attracting future students to our portfolio of programs and increasing their interest through nurturing − with the end goal of converting them into a student. Generating leads is a fundamental point in an individual’s journey to becoming a satisfied student. Website lead generation and reporting are critical components of an effective graduate student funnel. The website lead generation forms will collect key information like first and last name, email and cell phone number and automatically associate the contact record with the program they are searching for. | Lead nurturing is the process of building relationships with prospective students by building trust, educating, anticipating needs, establishing awareness, and building brand recognition. Nurturing is important because it’s our opportunity to provide value to future students and help them learn more about UNC Charlotte. Website leads are approximately seven times more likely to convert compared to other sources. All leads/contacts will feed into the current Slate communication campaigns and begin nurturing. |
Thank you for your partnership,
Pinku Mukherjee, Ph.D.
Irwin Belk Distinguished Professor of Cancer Research
Interim Associate Provost and Dean of the Graduate School
Sam Finley
Director of Marketing and Communications
UNC Charlotte | The Graduate School
Sources:
HubSpot Academy, Understanding Lead Generation
Ruffalo Noel Levitz (RNL) Graduate and Online Enrollment Workshop
The following communication campaigns to support enrollment are live in Slate:
Thank you to the college and unit stakeholders who collaborated on the campaign review. We appreciate the time you dedicated to these efforts!
Questions? Reach the Marketing and Communications team via email at grad-comm@uncc.edu.
Your college communicator (see list) is your resource for college-level website updates, etiquette and branding. Reach out to them for guidance! If you have difficulty finding your current web contact, you can reference this website or submit a OneIT Help Ticket.
Are you looking to update your program dashboard on the Graduate Admissions website? View the how-to guide.
The following communication campaigns to support enrollment are live in Slate:
Thank you to the college and unit stakeholders who collaborated on the campaign review. We appreciate the time you dedicated to these efforts!
Questions? Reach the Marketing and Communications team via email at grad-comm@uncc.edu.
Thank you to all who attended the Graduate Education Summit. We encourage you to review the resources from today’s session by viewing the slide deck and reading the additional resources discussed. A special thank you to our guest presenters: Sarah Edwards, Kaela Lindquist and Deb Thomas.
Several communication campaigns to support the student lifecycle are in development in Slate for the following areas:
The anti-melt campaign for Spring 2023 launches on Wednesday, October 26 and will conclude on Tuesday, December 13. The target audience is graduate students who have accepted their offer of admission/intend to enroll. The communications encourage student retention and engagement before they begin their program.
Thank you to the communication stakeholders who collaborated on the campaign review. We appreciate the time you dedicated to these efforts!
Questions? Reach the Marketing and Communications team via email at grad-comm@uncc.edu.
As Graduate Admissions continues to enhance Slate, several communication campaigns to support the student lifecycle are in development in the following areas:
The yield campaign for Spring 2023 launches on Friday, Oct. 7 and will conclude on Dec. 15. The target audience is admitted graduate students that have yet to accept their admissions offer. The communications encourage them to submit their enrollment intention form.
Thank you to the communication stakeholders in graduate education who collaborated on the campaign review. We appreciate the time you dedicated to these efforts!
Questions? Reach the Marketing and Communications team via email at grad-comm@uncc.edu.
Thank you to all who attended the Graduate Education Summit. You now have access to view the slide deck and read the additional resources that you’ll find helpful to your efforts as a Graduate Program Director or affiliate staff member.
Are you wondering about compensation packages, GASP, graduate assistantships or paying for fees? Join a Funding Q&A Session and let the Graduate Admissions funding and assistantships team answer all your questions.
The first session for the fall will begin on August 15. These sessions are held on the first and third Mondays of every month from 3-4 p.m.
As outreach continues to encourage new and continuing students to register, we invite Graduate Program Directors to personally connect with these students. Personal outreach typically leads to a greater impact. For more information about updated contact lists, please email Maryanne Maree-Sams.
Have questions about the new Policy on Graduate Student Compensation? Join us in a Zoom meeting on Thursday, July 28th, at 10:30 a.m., with members of the Graduate School and RED teams to get answers.
Are you recruiting and admitting students who fit your program goals and who are ready to succeed? Are you concerned about bias in the admissions process?
As part of ETS’ mission to advance quality and equity in education, they have launched the Holistic Admissions Master Class. This free, self-paced course blends ETS thought leadership with guidance and case studies from graduate education leaders experienced in implementing holistic admissions at various institutions.
The course addresses every step in the admissions process, from planning through execution and post-cycle evaluation. Whether you’re new to holistic admissions or an experienced hand, you’ll learn how small changes can help you minimize bias while maximizing student fit.
The electronic Graduate Assistantship System (eGA) : ) was recently updated to improve security, enhance user experience and provide additional functionality. With eGA, faculty can hire and track a teaching or research graduate assistantship for any active doctoral, master’s or certificate student.
Below is a statement from the Provost we are pleased to share:
Department Chairs/Directors and Graduate Program Directors:
Last spring we launched an effort to streamline the content of undergraduate program requirements and courses currently maintained on departmental websites by developing a direct, automatic link to the catalog (see History and Management as examples). The integration with the new catalog system (Acalog), makes this process seamless and requires little effort on behalf of the department web content managers; links to the programs in the catalog will update automatically each year the new catalog is released. We are now expanding this effort to include graduate program information.
The purpose of this initiative is to enhance the use of departmental websites by providing clear, consistent and up-to-date information for students, making it easier for them to navigate their curriculum through direct use of the catalog. In the coming months, the project team will be reaching out to the web content managers in each department to provide the details needed for the graduate program roll-out.
Our goal is to make the catalog the single authoritative source for degree requirements regardless of the site from which they are accessed.
Thanks for your assistance with this effort.
Joan
As a reminder, the correct weblink for UNC Charlotte Graduate Admissions is http://gradadmissions.uncc.edu; and for the application portal aka Apply Now https://mygradschool.uncc.edu.
