The Graduate School and its partners, like you, continue to manage and support enrollment management efforts to recruit, enroll and retain students in more than 150 graduate programs of study. We recognize the need to place emphasis on improving awareness of UNC Charlotte’s graduate offerings, which includes increasing lead generation and cultivating applicant connection throughout the admissions process to grow enrollment.
The Graduate School will be partnering with a trusted vendor, Carnegie, to implement a website lead generation strategy and we need your help.
| Key Terms | |
| Lead Generation | Nurturing |
| Lead generation is the process of attracting future students to our portfolio of programs and increasing their interest through nurturing − with the end goal of converting them into a student. Generating leads is a fundamental point in an individual’s journey to becoming a satisfied student. Website lead generation and reporting are critical components of an effective graduate student funnel. The website lead generation forms will collect key information like first and last name, email and cell phone number and automatically associate the contact record with the program they are searching for. | Lead nurturing is the process of building relationships with prospective students by building trust, educating, anticipating needs, establishing awareness, and building brand recognition. Nurturing is important because it’s our opportunity to provide value to future students and help them learn more about UNC Charlotte. Website leads are approximately seven times more likely to convert compared to other sources. All leads/contacts will feed into the current Slate communication campaigns and begin nurturing. |
- Current State
- Over 80% of UNC Charlotte graduate program web pages do not have a lead generation form on their website.
- Future State
- The ‘Request for Information’ form will be embedded on each graduate program webpage by OneIT before the fall 2023 semester (Phase 1). If you prefer to opt out of this lead generation form, please email grad-comm@uncc.edu with the programs that will be opting out by May 5, 2023.
- Phase 2 will include embedding each form on the college-level program webpage during the fall semester.
- All contacts will feed into the current Slate communication campaigns and begin nurturing.
- How You Can Help
- If you have a graduate program that would not like to embed a lead generation form on your program website, please let us know by sending an email to grad-comm@uncc.edu with the programs that will be opting out by May 5, 2023.
Thank you for your partnership,
Pinku Mukherjee, Ph.D.
Irwin Belk Distinguished Professor of Cancer Research
Interim Associate Provost and Dean of the Graduate School
Sam Finley
Director of Marketing and Communications
UNC Charlotte | The Graduate School
Sources:
HubSpot Academy, Understanding Lead Generation
Ruffalo Noel Levitz (RNL) Graduate and Online Enrollment Workshop
