UNC Charlotte’s graduate enrollment management strategy was highlighted as a best practice in a recently released national research report on enrollment trends.
The report, produced by Hanover Research, a firm that provides research and consulting services to corporate, education, and healthcare clients, is entitled “Best Practices in Graduate Student Recruitment.” The report suggests the most effective steps college deans nationwide are taking to ensure continued strong enrollment in the face of increasing tuition rates and student debt.
UNC Charlotte was acknowledged for “harnessing the power of technology and data” through its enrollment management strategy to recruit students who are a good fit with the university.
“Strategic Enrollment Management (SEM) looks at the larger context for an institution (its mission, goals, and view on the emerging needs for skills and abilities in its students),” the report says, “and builds those considerations into the enrollment process, coordinating student recruitment, marketing, tuition and financial aid, academic portfolio offerings, and student support services.”
The report goes on to say, “UNC Charlotte’s Graduate Enrollment Management (GEM) plan is designed as a collaborative process by an academically diverse group of representatives. Decisions are informed by data collection and analysis and aim to produce measurable improvements in recruitment, admissions, retention, funding, and graduation.”
Hanover’s research report can be downloaded here.
