Recruitment

EducationUSA Offers Europe Open Office Hours for Recruitment Assistance

November 02, 2021 by White, Brian

Join advisers from across Western and Northern Europe for open office hours on Dec. 7 and 9. The advisers will be ready to answer questions from representatives from U.S. higher education institutions about recruitment strategies, scholarship programs, upcoming events, and other items. Dates, times, and countries featured on each day are listed below.

Dec. 7 (Tues.) | 11–12:30 p.m. EST | Featured countries: Sweden, Netherlands, Switzerland, France, Belgium, Luxembourg | https://iie-org.zoom.us/j/96208267010

Dec. 9 (Thurs.) | 11-12:30 p.m. EST | Featured countries: Finland, UK, Portugal, Ireland, Norway, Germany, Spain | https://iie-org.zoom.us/j/95713161140

Germany to Hold Graduate Studies Recruitment Fair in November
EducationUSA will host its first virtual Graduate Studies Fair for Germany on Tues., Nov. 23, 4-8 p.m. CET. U.S. higher education institutions will have a virtual booth and host group and one-on-one sessions with Germany’s top students. EducationUSA advisers will facilitate the event and share educational and funding opportunities. For more information on how to participate, please contact germany@educationusa.org.

Portugal to Hold Recruitment Fair in November
The Fulbright Commission and EducationUSA Portugal are inviting U.S. higher education institutions to join the EducationUSA Portugal Fair, which will take place virtually Nov. 18. The fair will offer an opportunity to connect with prospective undergraduate and graduate students. Registration is now open. For more information about the event, please contact EducationUSA Portugal adviser Dorian Rosca.

Update Your "Apply Now" Links

October 25, 2021 by White, Brian

In preparation for the Graduate Admissions migration to Slate (go-live date TBD), please update all “Apply Now” links on your webpages, communications, and materials to the URL below.

https://gradadmissions.charlotte.edu/apply

Nationwide, Graduate Enrollment Projected to Grow less than 1% through 2029

October 18, 2021 by White, Brian

Nationwide, graduate enrollment is projected to grow by less than 1% from 2021-2029.

The Education Advisory Board (EAB) compiled a downloadable white paper to help institutions better understand the future needs of adult learners and develop strategies to recruit, enroll and retain them. Charlotte’s graduate enrollment is projected to grow 20% over the next ten years, so the work to strategically serve this unique audience must begin now.

Hanover Research Materials Available to Support Graduate Student Recruitment and Program Management

September 27, 2021 by White, Brian

The following four documents by Hanover Research are now available in the Graduate School Data section of GPDNet:

Best Practices in Graduate Student Recruitment
Effective Strategies for Recruiting and Engaging Adult Learners
Program Capacity Management Strategies
Top 10 Degrees on the Rise in 2021

GradSchoolMatch Aims to Improve Prospect Targeting

September 23, 2021 by White, Brian

GradSchoolMatch from ETS is an online platform to help prospective students find the best fit for a graduate school and help recruiters stand out among top prospects.

For a $195 registration fee, GradSchoolMatch allows programs to create a profile to showcase unique strengths, then sends notifications when prospects express interest and provides a site to cultivate personal connections.

For more information and to register, please visit GradSchoolMatch and select For Recruiters.

ETS Webinar: Recruitment Strategies for a Reopening World

September 15, 2021 by White, Brian

As we begin to move past the global pandemic, “returning to normal” doesn’t necessarily mean returning to pre-COVID conditions. In this session, we’ll share the latest graduate enrollment and student flow trends, lessons learned during the last 18 months and tools for finding and connecting with prospective candidates.

Join recruitment expert Ayo Strange Wednesday, Sept. 22, 1 p.m. ET for this informative, complimentary webinar where we’ll explore:

The current state of college enrollment
Trends in international student flows
Changes made due to COVID–19 that are worth keeping
Tools, including the GRE® Search Service and the GradSchoolMatch™ platform, that can help programs find and build relationships with prospective candidates

For more information and to register, please visit the ETS Registration site.

Tips for Successful Recruitment

September 10, 2021 by White, Brian

GPDNet has Tips for Successful Graduate Recruitment and associated resources that can help you jumpstart your recruitment plan. Here’s a quick overview:

Maintain an up-to-date website
Communicate regularly with prospective students and applicants
Host an information session
Participate in a graduate recruitment fair
Buy GRE Search and/or TOEFL Search records
Recruit your undergraduates and alumni
Network with other institutions and faculty
Leverage academic events
Advertise in professional journals and conferences
Develop promotional materials

Check out the Graduate School’s recruitment event listings for 2021-22, as well as archived workshops and training materials for:

Graduate School Recruitment
Recruiting Students from Feeder Schools
Early Entry: Recruiting the Best from UNC Charlotte
Establishing Prospective Student Pipelines at HBCUs
Social Media Recruitment 101

For more information, please contact Maryanne Maree-Sams, MaryanneMaree-Sams@uncc.edu, Director of Graduate Recruitment.

EducationUSA Global Guide Now Available

August 20, 2021 by White, Brian

The 2021 EducationUSA Global Guide and COVID supplement are available on the EducationUSA website and are also uploaded to GPDNet.

The Global Guide provides detailed information on current recruitment trends, country highlights and government scholarships written by experts on the ground. The Global Guide also provides statistics on in-person and virtual outreach, along with tips on the best means of communication with students from the region.

EducationUSA has also published a supplement to the Global Guide which offers guidance to higher education institutions formulating recruitment plans and developing strategies to engage prospective international students in light of the ongoing global health crisis.

Access the EducationUSA Global Guide and COVID supplement from EducationUSA and on GPDNet under the Graduate School Data tab.

2021-22 Recruiting Events Listed

August 10, 2021 by White, Brian

Graduate Admissions staff participate in several recruiting fairs each year and maintain a list of high quality events that provide great opportunities to connect with prospective students.

For more information, download a copy of the spreadsheet of current opportunities and contact MaryanneMaree-Sams@uncc.edu for more information.

Hanover Research Publishes Recruiting, Engagement Practices

July 30, 2021 by White, Brian

Consulting firm Hanover Research has published a study of best practices for recruiting and engaging adult learners.

Download a copy of Effective Strategies for Recruiting and Engaging Adult Learners.

ETS Webinar: Recruitment Strategies for a Reopening World

July 19, 2021 by White, Brian

As we begin to move past the global pandemic, “returning to normal” doesn’t necessarily mean returning to pre-COVID conditions. In this session, we’ll share the latest graduate enrollment and student flow trends, lessons learned during the last 18 months and tools for finding and connecting with prospective candidates.

Join recruitment expert Ayo Strange Wednesday, July 28, 2021 at 1 p.m. ET for this informative, complimentary webinar where we’ll explore:

The current state of college enrollment
Trends in international student flows
Changes made due to COVID–19 that are worth keeping
Tools, including the GRE® Search Service and the GradSchoolMatch™ platform, that can help programs find and build relationships with prospective candidates

For more information and to register, please visit the ETS Registration site.

Chronicle of Higher Ed Shares Notes on Diversifying the Grad Student Pipeline

June 30, 2021 by White, Brian

The Chronicle of Higher Education recently distributed a summary of key take-aways from a the presentation Diversifying the Graduate-Student Pipeline hosted by the Chronicle and ETS.

The PDF format document is available for download.

2021 Recruiting Events Listed

June 28, 2021 by White, Brian

Graduate Admissions staff participate in several recruiting fairs each year and maintain a list of high quality events that provide great opportunities to connect with prospective students.

For more information, download a copy of the spreadsheet of current opportunities and contact MaryanneMaree-Sams@uncc.edu for more information.

Summer Marketing Campaign Targets Working Professionals

May 17, 2021 by White, Brian

University Communications, in collaboration with the Graduate School, college communicators and the Teaching and Learning connection, has launched a marketing campaign in the Charlotte region to bring awareness to UNC Charlotte’s part-time, evening programs. The campaign targets the working professional highlighting the depth, breadth and support UNC Charlotte offers.

Running May 17 – August 31, 2021, the media includes digital ads, keyword search, social media ads, plus light-rail ads and three billboards near Uptown. In an effort to increase the prospective student funnel, the campaign website https://professional.uncc.edu uses a Search bar where qualified programs will display with the corresponding GPD name and contact. Analytic reports on the campaigns progress will be reported via GPDNet throughout the summer.

If you have any questions about the campaign, please feel free to contact Karla Stanchina, Director of Communications for the Graduate School.

GRE Webinar: Navigating the New Normal

April 30, 2021 by White, Brian

GRE Search Service will host a free webinar May 12 to share information on how some programs are coping with today’s financial constraints, travel restrictions and technological innovations.

The session will cover:

successes of graduate programs facing similar challenges
how to take advantage of digital, virtual and email outreach
how to leverage GRE data to connect with motivated prospects

For more information and to register, please visit the GRE website.

U.S. News and World Report Marketing Opportunity

March 01, 2021 by White, Brian

U.S. News and World Report is offering UNC Charlotte colleges the opportunity to market their graduate programs through Student Connect, their lead generation platform. Through a special rate of approximately $5,000 annually (based upon traffic), colleges receive a profile page at U.S. News and World Report’s education site. From that page there are a number of options colleges can choose including lead generation, Best Graduate Programs impressions and additional reach tools. Because this is administered at the college level, please contact your college communicator if interested in participating.

Campbell Univ. Career Expo Feb. 24

February 08, 2021 by White, Brian

The Campbell University Graduate School Expo Feb. 24 will provide an opportunity to connect with prospective students in a virtual setting. The event is scheduled from 10-4 p.m.

More information and registration is available from Campbell University.

Prospect Information Session Set Feb. 25

January 29, 2021 by White, Brian

Graduate Admissions will host an opportunity in February for GPDs to meet with interested prospective students via Zoom breakout rooms following a brief Admissions presentation.

GPDs interested in participating in the Feb. 25 event should RSVP by Feb. 4.

For more information and to register, please visit the Graduate Admissions Information Session page.

UNC Greensboro to Host Spring Career & Graduate School Fair

January 29, 2021 by White, Brian

The UNC Greensboro Spring Virtual Career & Graduate School Fair will be held Feb. 24 1–4:30 pm. Event details and registration are available on the Handshake career fair page.

For more information, please contact Michael Clinton at UNC Greensboro.

Holistically Recruiting and Admitting Diverse Students

January 21, 2021 by Stanchina, Karla

Hear from Dr. Steve Matson, former graduate dean at UNC Chapel Hill and ETS advisor where you’ll learn about the main principles of holistic admissions, as well as the various approaches you can adopt to make your process truly holistic. January 28th at 3:00 pm est.

RSVP