University Communications, in collaboration with the Graduate School, college communicators and the Teaching and Learning connection, has launched a marketing campaign in the Charlotte region to bring awareness to UNC Charlotte’s part-time, evening programs. The campaign targets the working professional highlighting the depth, breadth and support UNC Charlotte offers.
Running May 17 – August 31, 2021, the media includes digital ads, keyword search, social media ads, plus light-rail ads and three billboards near Uptown. In an effort to increase the prospective student funnel, the campaign website https://professional.uncc.edu uses a Search bar where qualified programs will display with the corresponding GPD name and contact. Analytic reports on the campaigns progress will be reported via GPDNet throughout the summer.
If you have any questions about the campaign, please feel free to contact Karla Stanchina, Director of Communications for the Graduate School.
